Why is entering awards good for your business?

 Entering awards might seem like extra work when you're busy building your business, but it’s one of those things that pays off in more ways than people expect.

First off, awards give your brand credibility. It’s not just you saying, “Hey, we’re doing something great”, it’s a respected panel backing you up. That outside validation helps customers trust you more and gives investors something solid to lean on.

They also open up visibility. Some awards come with media coverage, networking invites, or even surprise partnerships. It’s like being handed a microphone in a noisy room—you don’t have to shout to be heard.

And let’s not forget your team. Getting shortlisted or winning? It’s a proud moment. People love knowing their hard work means something bigger.

That said, it matters which awards you go for. I’ve seen more founders start leaning toward platforms like the Global Impact Award (GIA). It’s not about glitz, it’s about real impact. Especially in areas like Innovation & Technology or Sustainable Impact, GIA recognizes businesses based on actual merit, not who has the best PR agency.

Even sponsors benefit from quietly backing something meaningful, it’s about being aligned with progress, not just promotion.

So yes, entering awards can be a boost—for your business, your brand, and the people behind it. And the right ones? They can change the way the world sees what you’re building.